Yes, yes, yes fans!  We are releasing a 4G iPhone case.  We have been working on a design for several weeks based on all the leaks there have been.  Lucky for us, and unlucky for "Mr Apple Engineer Who Forgot it in a Bar", there is little mystery this time as to what it will look like.   

We got some good feedback from our facebook page from our fans as to what people care about.  In my mind there were 2 general directions to go in: A) follow the curved form of the 3g case and adapt it B) follow the more squared form of the 4G iPhone.  While the 3G's graceful curves felt really good in your hand, the 4G is able to be 30% thinner partly due to its flatness.  Fans were concerned about sharp corners and some really liked the "energy" of rounded shapes vs sharp.  Many wanted the case to parallel the design direction of Apple on their 4G iPhone.  Others were concerned about the image... they wanted people to recognize that they had a 4G phone and thus wanted the case to show that!  

I kept all the fan feedback in mind as I designed our new case.  While we went with the design direction of the 4G iPhone and went with square sides, I really wanted to make it feel not boxy and comfortable.  Further and further design renditions struck a nice compromise between form and function.  I took design cues form the 4G and also the iPad and added chamfers which make the case more comfortable and sleeker.  Here is a pic from our first night of physical prototyping on our CNC.  This is the hard part!